IMA Student Leadership Conference Branding 2021
I designed IMA's Virtual 2021 Student Leadership Conference, an annual event attended by over 500 student professionals and academics globally. As the lead creative manager, I was responsible for creating all branding and art directing all deliverables. These deliverables included email banners, email templates, social media posts, magazine ads, website design and implementation, PowerPoint templates, video editing, and Instagram AR filters.
Year
2021
Company
Institute of Management Accountants
Creating a Palette for Digital and In-Person
When choosing the palette for SLC21 during the uncertainty of COVID, it was unclear whether the conference would be in-person or virtual. Since branding had to be completed ten months in advance, I was tasked with creating a versatile branding scheme that could work both in-person and digitally. The conference's theme and location change yearly, and if held in-person, it would have taken place in Anaheim, California. The theme for 2021 was "Take Charge of Your Future." The colors selected reflect the blues of Anaheim, combined with deep purples to create a futuristic, space-age theme. This palette conveys a sense of vastness and aligns with the theme of looking towards the future.
Customizing Artwork & Illustrations
Because of the uncertainty of in-person, I moved forward with an illustrative theme for the conference. I purchased and repurposed artwork to integrate with the existing branding. Palettes and illustrations were carefully edited to create a seamless and unique look for SLC21. Several images were developed using the color palette and theme to provide options for various deliverables, such as emails and magazine ads.
SLC Website on Cvent and Pathable
Registration for the conference was managed through Cvent, while the conference itself took place on Pathable. Utilizing the CMS of both platforms, I created visually consistent websites to ensure a seamless transition between the two.
Instagram AR Filters
To create a feeling of unity and fun while being virtual, Instagram filters were created to encourage sharing during the conference. I designed 3 different filters for students and academics to share via their stories. These were designed, then implemented in Spark AR.
