Haverstraw Food Crawl
The Haverstraw Food Crawl celebrates the diverse culinary options of downtown Haverstraw, NY. For the 8th annual crawl, I was tasked with creating the event's branding and artwork, as well as handling all design and deliverables. As a resident of Haverstraw, a river town with a rich cultural background, I aimed to illustrate my personal experience of the village through the designs. The final results were a huge success; with the help of social media and ads, attendance tripled compared to previous years.
Year
2021
Company
Haverstraw Riverwide Arts
Typography meets Illustration
Although the Food Crawl is all about food, I wanted the look and feel of the crawl to include hints of being on the Hudson River. I used a wave motif in the name Haverstraw, and also throughout the designs, such as on the flyer. For 'Food Crawl' I designed cut-outs in my own style.
The color palette features bold reds, yellows, and blues, which mirror the flavors of the town.
Spicy Patterns
For all the deliverables, I aimed to have a versatile selection of icons to choose from. I selected highlight vendors for the crawl and created illustrations based on their signature foods. These illustrations were then used to create a pattern that served as a background when needed.
Flyers & Postcards
In reviewing past years' artwork for the crawl, I noticed it typically depicted the town in a literal sense. To stand out from previous designs and incorporate my own style, I used typography and illustrated icons to organize all the copy. The results were very well received by the town and business owners, who were enthusiastic about displaying the posters in their windows.
Social Media
For the 8th annual food crawl, I managed all social media and ad-roll activities, including creating schedules for Instagram and Facebook and implementing AB testing. The new designs and ad testing strategies contributed to attracting thousands of attendees, tripling the number from previous years.
On-Site Maps
The crawl featured 24 restaurants, 5 breweries, 3 bands, entertainment for kids, and more. I designed a clear and concise double-sided map that was given to attendees upon arrival.
