IMA24 Global Conferences
Complete branding for IMA’s 2024 Annual Conference, which takes place globally across five different regions. This event, attended by over 1,000 accounting professionals worldwide, occurs once a year. As the lead creative manager, I executed all branding, art directed all deliverables, and, while on-site at the Americas conference, directed photography and stage AV. Deliverables included email banners, Cvent templates, social media posts, magazine ads, website design and implementation, motion graphics, AdRoll campaigns, on-site signage, PowerPoint templates, and more.
Year
2024
Company
Institute of Management Accountants
Inspire Tomorrow
Each year, IMA adopts a unique tagline for its annual conference; this year’s tagline was "Inspire Tomorrow." In conceptualizing what "Inspire Tomorrow" should encapsulate for a global audience, I aimed to convey a dreamy webscape that seamlessly blended AI and the dreamworld, perfectly capturing the essence of the theme.
Gradients & Textures
Each year, the conference requires a fresh look to distinguish it from other IMA products while maintaining an “IMA first” approach. By incorporating two new spot colors in mesh gradients, the final design achieves a unique new aesthetic that remains true to the IMA brand. The combination of mesh gradients and digital textures created the perfect dreamy webscape.
Global Landing Page on Cvent
IMA uses Cvent for conference registration. I designed a central Cvent website that promotes and links to each global region’s individual Cvent pages. By utilizing custom CSS and SVGs, I developed responsive components and a vector map that links to each region hosting a conference.
Templated Cvent Sites
Each region has its own Cvent website monitored by its regional head. To create unity, I designed an accessible, unified template that was easy to customize and update. Using custom CSS alongside Cvent's built-in components, I developed a seamless, unique, and accessible website for conference registration. This template was then duplicated and tailored to match each region's specific conference.
Digital Ads & Emails
Leading up to all conferences, weekly social posts and monthly emails are implemented, each featuring a unique design that highlighted the conference branding and key reasons to attend. Branding remained consistent globally; however, each region used different photography and messaging unique to them. To maximize audience reach in line with Instagram's algorithm, motion graphics are used to create engaging reels. Additionally, targeted ads are created and ran for each registration phase.
On-Site Art Direction
While onsite at the North American conference in San Antonio, I oversaw all design and creative needs, including AV, signage placement, photography, and art direction of vendors. Each day, social media selections were chosen and edited for IMA's social media accounts.
